- Yet another great PC vs Mac commercial. This time they talk about spyware. Apple really rips on Microsoft with these commercials.
- Sep 19, 2008 How to disinfect all your Apple gear Cult of Mac Magazine 339 Charge 4 devices from a single slim power hub Deals Microsoft’s “I’m a PC” Ads – Made on a Mac.
Microsoft this week stepped up its somewhat curious advertising attack on the Mac. Following up on four commercials highlighting the advantages Windows 10 PCs have over the Mac, Microsoft this week rolled out two brand new ads featuring wildlife photographer Tim Flach explaining all of the tasks that his Surface Book can accomplish that his Mac can’t.
DON’T MISS: I really want to, but I’ll never ditch my iPhone for the Galaxy S7
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So while you might have understandably assumed that the old Mac vs. PC wars of the mid-2000s were nothing more than a footnote in the annals of tech history, Microsoft is apparently intent on injecting some life into a battle that has arguably become stale since the advent of the smartphone wars.
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But I digress, onto the ads.
Microsoft responded to the Get a Mac advertising campaign in late 2008 by releasing the I'm a PC campaign, featuring Microsoft employee Sean Siler as a John Hodgman look-alike. While Apple's ads show personifications of both Mac and PC systems, the Microsoft ads show PC users instead proudly defining themselves as PCs. In popular culture.
In the first ad, Flach explains that he loves to take pictures that engage people. Consequently, Flach loves the Surface Book because of its high resolution display and because it lets him ability to use a digital stylus to make photo modifications directly on the display itself.
“Being able to use a pen like this on a screen directly with the image just gives me a different relationship to it,” Flach says. “And I can’t do that on my Mac. This is brilliant for me.”
In the second commercial, Flach continues to heap praise on Microsoft’s Surface Pen.
“Being able to use a pen like this on the screen directly with the image takes me back to my time as a painter,” Flach says, “and I just can’t do that on my Mac.”
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Of course, don’t expect Apple to get into the hybrid device game anytime soon, or ever at all. This past November, Tim Cook called the Surface Book a diluted product while emphasizing that Apple has no plans to release a hybrid Mac/iPad device.
“We feel strongly that customers are not really looking for a converged Mac and iPad,” Cook said. “Because what that would wind up doing, or what we’re worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either. You’d begin to compromise in different ways.”
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Image Source: Microsoft
Ever since Apple released those viral Mac vs. PC ads many years ago, Microsoft has tried to come up with funny comparisons of its own — but none of them really stuck. What you’re about to see is easily the best bad anti-MacBook commercial from Microsoft to date, one in which a person named Mackenzie Book recommends the Surface Laptop over Apple’s notebooks. Yes, his nickname is “Mac” so his name really is Mac Book.
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The fact that a real person named Mac Book recommends the Surface Laptop 2 over the MacBook Pro in this ad is hilarious. The guy’s name is the only reason why we’d ever bring up this commercial. The narrator keeps telling us that “Mac Book says” the Surface is better than the MacBook, and I laugh every time.
You have to give it to them, Microsoft finally found a way to make fun of Apple’s Macs in its Surface ads. https://sirtree313.weebly.com/blog/full-screen-writing-app-mac.
No matter how great the Surface notebooks might be — and Microsoft does have a small army of Windows 10 PCs for you — it’s still Apple that sets the tone in the laptop industry. And that’s in spite of not having a massive share of the market. macOS devices account for nearly 10% of the market, according to recent data, with Windows sitting at over 87%.
But when it comes to mind share, it’s Apple’s MacBooks that stand out. The Pro and Air models are easily recognizable, and every other company in the business has been trying to clone them for years. The same goes for the iPad, which is the subject of Microsoft’s ads in other Surface commercials.
Laptop vendors have come up with devices that look a lot like Pro or Air laptops for years, and they always advertise them as better MacBook alternatives. Microsoft keeps doing the same thing, pitting its latest Surface machines against whatever Apple equivalents it sees fit.
Mac Vs Microsoft Commercials 2016
That said, it’s unclear why Microsoft is reviving its push against the MacBook now, with an ad that sells a Surface Laptop generation that’s been available in stores for close to a year. It’s not like the Surface Laptop 2 is a brand new device that needs clever marketing. Maybe Microsoft should have saved this type of commercial for a next-gen notebook.
The new Mac Book ad follows below, and it’s probably the first of many that Microsoft will try out:
Commercial Building
Image Source: YouTube